Home Start Cymru

Ongoing

Introduction

Home Start Cymru is a vital organisation providing essential support to families with young children across Wales. To enhance its impact, the organisation sought to strengthen its online presence and attract new volunteers. A targeted social media strategy was implemented to amplify engagement, raise awareness of its services, and drive volunteer registrations through organic and paid campaigns.

The Brief

- Develop a cohesive social media strategy to engage audiences across Facebook, X, and Instagram.

- Design and execute campaigns to recruit volunteers, focusing on organic reach and paid advertising.

- Translate key organizational messages into visually engaging and accessible content.

- Ensure bilingual content delivery for Welsh and English-speaking audiences.

- Monitor and optimize campaign performance based on detailed analytics.

What I Did

- Created and implemented a multi-platform social media strategy, integrating both organic and paid campaigns.

- Produced over 400 high-quality social media posts, driving engagement and community awareness.

- Designed targeted paid campaigns to encourage volunteer sign-ups, using compelling visuals and testimonials.

- Managed bilingual communications, ensuring inclusivity across all campaigns.

- Partnered with community influencers and local organizations to amplify messaging.

- Introduced monthly performance reviews to refine strategy and maximize impact.

Successes

- Over 100 individuals registered to volunteer through organic and paid social media efforts.

- Achieved a 50% increase in followers across all platforms within 12 months.

- Social media metrics:

- 9,312 Facebook visits

- 7,580 Tweet impressions

- 18% Instagram engagement rate

- Secured over 1,000 post shares, demonstrating strong community engagement.

- Developed 15 video testimonials, viewed over 20,000 times collectively, showcasing the impact of volunteer efforts.

- Cultivated partnerships with five local influencers, further amplifying campaign visibility.

What They Said

"Dan achieved widespread national and local news coverage in prominent outlets, while also driving a massive increase in social media followers and engagement. His strategic approach not only boosted brand visibility and recognition but also significantly improved our social media aesthetic, making our online presence more cohesive and visually appealing. This growth in followers and enhanced engagement helped strengthen our connections with the target audience, resulting in a notable rise in volunteer registrations and families reaching out for support."

Jayne Drummond, CEO, Home Start Cymru