Engage to Change
April 2023 - March 2025
Introduction
After seven successful years, Engage to Change secured 24 more months of funding for an informing and influencing strategy. This phase relied on PR and communications to sustain stakeholder engagement, celebrate achievements, and drive policy and research initiatives.
Objective
Develop and execute a two-year social media strategy to celebrate project successes, advocate for policy change, and inform stakeholders about ongoing initiatives.
Secure media coverage to showcase the project’s achievements and policy impact.
Develop a digital campaign aligned with the exit communications strategy to support Engage to Change’s informing and influencing efforts. Transform stories, data, and research into accessible and engaging social media content.
Strategy
Executed a strategic PR and communications plan to secure media coverage, engage key stakeholders—including politicians and organisations—and inform the public.
Developed compelling social media content for Facebook, Instagram, and X (formerly Twitter), incorporating videos, statistics, infographics, stories, and accessible, on-brand messaging.
Consistently managed and grew three social media platforms over two years.
Led social media and communications efforts for four key events, driving engagement and visibility.
Assisted with Welsh-language content for participant videos, ensuring accessibility and inclusivity.
Authored 15 articles showcasing key outcomes and success stories.
Impact
Successfully secured media coverage on BBC Wales News
Total Reach: 250,000 people
Facebook Engagements (Likes, Shares, Comments): 18,000
Facebook Average Monthly Engagement Rate: 6.5%
7,705 Facebook Visits |
12.6% Instagram Engagement |
500,000 X Impressions
4.8% Average X Engagement Rate
250,000 People Reached on Facebook
7,705 Facebook Visits | 12.6% Instagram Engagement | 500,000 X Impressions 4.8% Average X Engagement Rate 250,000 People Reached on Facebook
Testimonials
“Daniel is personable, talented, and professional. His work is excellent, and his passion truly shines through. He has created engaging social media content in both English and Welsh, ensuring a strong and consistent online presence. This includes writing articles for our website and crafting visuals that resonate with our audience. Daniel also secured BBC Wales News coverage for the project, significantly raising our profile. Additionally, he has been proactive in engaging with the media, further boosting the project’s visibility and impact.”
