Engage to Change
Ongoing
Introduction
After seven years of impactful work, the Engage to Change project successfully secured an additional 24 months of funding to implement an informing and influencing strategy. This phase was crucially supported by a comprehensive communications exit plan. Strategic communications and PR efforts played a pivotal role in celebrating the achievements of former participants while effectively communicating ongoing policy and research activities beyond the project's initial scope.
The Brief
- Develop and execute a social media strategy, including launching a new Instagram page, to connect audiences with relevant content hosted on owned media (website/YouTube).
- Secure news coverage highlighting the project’s successes and subsequent policy changes.
- Translate complex research data provided by NCMH into audience-friendly social media assets and articles.
- Ensure all communications were bilingual, catering to both English and Welsh-speaking audiences.
What I Did
- Successfully implemented a communication strategy for Engage to Change, achieving media coverage on BBC Wales News, BBC Cymru Fyw, and BBC Radio Wales.
- Managed social media platforms, achieving higher engagement and establishing an Instagram page to reach a wider audience.
- Hosted a celebratory event with over 100 attendees to mark the project’s achievements.
- Authored over 10 articles highlighting the impact and outcomes of the project.
- Coordinated and contributed to the production of a bilingual legacy video, capturing the project’s essence for future promotion.
- Produced over 350 social media posts, fostering engagement and building a strong online community.
Successes
- News coverage secured across BBC Wales News, BBC Cymru Fyw, and BBC Radio Wales.
- Over 350 social media posts created, leading to 220 new followers across platforms.
- Social media metrics:
- 7339 Facebook visits
- 5,011 Tweet impressions
- 12% Instagram engagement
- Legacy video produced bilingually to ensure accessibility for Welsh and English audiences.
What They Said
"Daniel is personable, talented, and professional. His work is excellent, and his passion for it truly shines through. He’s created engaging social media content in both English and Welsh, ensuring a strong and consistent online presence. This includes writing articles for our website and crafting visuals that resonate with our audience. Daniel also secured BBC Wales News coverage for the project, significantly raising our profile. Additionally, he’s been proactive in engaging with the media, further boosting the visibility and impact of the project."
Angela Kenvyn, Project Manager of ‘Engage to Change’
